How to sell

There are few people who can’t live without your product. These are your customers. After that, it’s detective work

Find out what motivates your customers… pain, fear, vanity, vices, e.g. influencers’ motivator is compliance

• Virtue is NOT a great motivator
• It’s not sales, it’s detective work!

To Henry: you ever ask your customers what they want Henry: if I did that, they’d say faster horses Don’t sell the product, sell the value of it