Background

For each type of analysis think about:

• What problem does it solve, and for whom?
• How is it being solved today?
• How can it beneficially affect business?
• What are the data inputs and where do they come from?
• What are the outputs and how are they consumed- (online algorithm, a static report, etc)
• Is this a revenue leakage (“saves us money”) or a revenue growth (“makes us money”) problem?